The Coral Water® Story - How it began...

The Coral Water® story actually began when the head editor for “The Guinness Book of World Records” visited the island of Okinawa, Japan to personally interview  the world’s oldest living man, Mr. Shigechiy Izumi.  At 115 years old, he was in remarkably good health.  The reporter noted that Mr. Izumi wasn’t the only one on the island full of vim and vigor at a very advanced age.  Almost all of the elderly people on the island were fit and healthy and their bodies were free of the degenerative diseases so common to people throughout the rest of the world.  When Mr. Izumi finally died, he was past his 120th year and active up until his death.

Scientists then began to visit Okinawa and its surrounding islands in an attempt to discover the source of the inhabitants’ health and longevity of life.  They observed that the islands were comprised primarily of coral, and when rain percolated through these coral rocks & sands, it became rich in minerals and highly alkaline.  When this water is consumed on a regular basis, it was found that it also helped to effectively regulate important body fluid pH.

In subsequent years, a group of these scientists decided to import this same granulated coral from the island of Okinawa and attempted to identically reproduce the health-giving water found there.  They named their product “Coral Water”. Although their attempts were valiant, they never succeeded in developing a process that would fully replicate the Okinawan water.  This company simply did not have the means nor the marketing clout to bring their special water to market.

In 2005, ROST Laboratories heard about this project (to reproduce Okinawan water through organic processing) and began discussions with the principals of the Coral Water company.  To make a long story short, ROST Labs finally purchased the existing Coral Water formula and all rights to produce the water.  ROST Labs then built a pilot plant in Largo, Florida and began producing its own Coral Water. 

From the water produced in the pilot plant, outside laboratory analyses were conducted that proved beyond a shadow of a doubt that the new ROST technology identically cloned the Okinawa water.  Furthermore, an extensive consumer test market was conducted. The positive public response to and acceptance of Coral Water® by this test market was the conclusive evidence needed to warrant ROST Laboratories spending millions of dollars on production equipment in order to scale up and begin supplying some 5000 retail stores in the state of Florida.

From their extremely successful experiences in Florida, ROST now plans to take this product to the national marketplace over the next 3 to 5 years.  Future Coral Water® products now in R&D include Coral Tea™, Coral Energy™, Coral Vitamin Plus™, and several other exciting Coral Water® based products. Coral Water also won a First Place gold medal in the 2007 Berkeley Springs International Bottled Water Tasting Competition.

Next: The Coral Water™ Patented Process >